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October 15,
2009
Dear Community
Members:
It is with
pleasure that I introduce you to the first ever Social
Norms Marketing Campaign taking place throughout this
school year at Ralph C. Mahar High School and Middle
School. Let us work together to create positive social
change in our community by helping people adopt
healthier attitudes and behaviors.
The Franklin Regional Council of
Government’s Community Coalition for Teens (CCT) has
contracted with DIAL/SELF Youth and Community Services –
North Quabbin, a partner agency, to work on a social
norms marketing campaign targeting parents of Mahar
students for the purpose of reducing teen substance
use.
Through the year, we will carry out a variety of
activities for the project with the purpose of showing
accurate perceptions of parents in our community and
promoting healthy choices. We have five target
messages and our goal is to saturate the town with them
including targeting students, parents, school personnel,
school administrators, and community members. We will
be training and working with a small group of youth from
our program, CCT staff, and interested Youth Policy
Board members, to plan creative, low-cost,
high-visibility marketing strategies.
These youth will
help us carry out the activities of the project such as
posting flyers, chalking messages, approaching local
businesses, conducting special intercept/reaction
surveys, and providing outreach at events, etc. to
implement marketing strategies.
The positive messages, formed from
actual 2008 parent survey data conducted at Mahar, are
printed on postcards, posters, stickers, napkins, and
tote bags. Please let us know if you need any of these
materials for events in the school and community and
we’ll make sure they are delivered to you.
Funding for this Social Norms
Marketing Campaign is made possible by a grant from the
Massachusetts Department of Public Health’s Bureau of
Substance Abuse Services.
If you have any questions, please
feel free to contact me.
Sincerely yours,
Val LaBelle, DIAL/SELF – North
Quabbin Program Director
Youth CHOICe Social Norms
Martketing Campaign Project
Dial-Self
Brochure
YOUTH DROP DROP-IN ORANGE
Where? Wheeler
Memorial Library, 40 Main St., Orange, MA
When? Tuesday 3pm-6pm
Thursday 3pm-6pm
MARCH
MESSAGE
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